Hint: There is no heavily discounted 2018 MacBook Air
Black Friday is upon us, but if you’ve been paying attention, you’ll have noticed that sales started as early as November 1st. That’s been the trend in recent years, as retailers move the start date earlier to maximize shopping time. What that means for the rest of us is that we need more stamina than ever to stay vigilant and snatch the best deals — that is, if you want to win at Black Friday.
At The Verge, we’ve been scouring the web to bring you the best Black Friday deals in tech. From retailers like Sam’s Club and GameStop to individual companies like Sonos and Google, we’ve rounded up all the sales worth looking at, whether you’re hunting for a new smart home hub or just looking to snipe a quick bargain.
As retail workers will note, some of the very best deals are insider deals. If your company is selling off some of its products for cheap or if you work in retail and can apply an employee discount on top of a Black Friday discount, that’s the icing on the cake. For the rest of us, however, here are some general tips for winning at Black Friday.
Be aware of prices and fine printA common way retailers get you is by saying there are “deals” when there really aren’t. This leaves you, compelled by the spirit of good spending, to decide to buy everything you see for fear the discount will disappear. A good rule of thumb is to keep a running list of products you need, like a smart speaker or a new monitor, and then note their manufacturer’s suggested retail prices (MSRP) and their actual usual prices. Then, compare them to what the prices are now during Black Friday weekend, or even from last year’s Black Friday sales for similar models.
Beware of retailers that suddenly boast the MSRP of certain products. The keyword of that acronym is “suggested,” meaning most times, things like TVs and headphones are never actually sold at the exact MSRP and often priced for less. Ads will often say something is significantly marked down, but if a 4K smart TV is now $1,000, marked down from a $2,000 suggested retail price, and it’s usually sold elsewhere at $1,020 any other time of year, then that’s not a huge bargain. That’s just business as usual.
To reiterate: just because something is advertised at 70 percent off MSRP, that doesn’t mean it’s cheaper than it has been year round. Do your research to know what’s a good deal and what isn’t. And if you’re super concerned about overspending, bring cash to the brick-and-mortar stores so you’re limited to buying just what you came for.
Know what won’t go on sale
Newer products like the new 2018 MacBook Air and Red Dead Redemption 2 most likely won’t get massive discounts during Black Friday. That’s to be expected; these are relatively new items for Apple and Rockstar Games, and both companies are relying on them to sell like hotcakes even at full retail. Case in point, the best deal we’ve seen for the new MacBook Air was a $100 discount offered by eBay. And as of this reporting, we haven’t seen any deals for products like the iPhone XS Max worth writing about. Carriers that are offering convoluted trade-in deals for the latest iPhone should be eyed with caution. Trust your gut. Read everything twice.
See Full Story Here