Well, I ‘aint sayin’ he’s a gold digger….
By now, you’ve heard about the mini speech Kanye West gave at the White House and if not, you can see the entire thing here:
In a nutshell, Kanye dropped some buzzwords about the universe, dimensions, racism and Adidas, all while simultaneously setting the black community and allies ablaze.
Now, you probably won’t enjoy my next few sentences but even still, we should take a moment to look at the bigger picture and appreciate the tenacity of the businessman that is Mr. Kanye west.
Do you remember when Kanye said that he would run for president? If so, you should also remember that this was around the time he was appearing “crazy” and Kardashian-ized. Do you honestly believe that he has changed his mind? When he said that shit, he meant that shit. I know for a fact that in order to be successful in politics you have to make your intentions clear and get as many people as you can to recognize your name, not like you but recognize your name.
By any means necessary.
Through switching his image from pro-black to the politically “awoken” black person who doesn’t see race, Kanye has positioned himself to slide into politics with the backing of the same people who supported Trump, by way of Trump’s approval. Because, let’s face it, unless black people start manically reproducing, we will remain the minority and you have to appeal to the majority in order to win at politics. Trump didn’t ask Kanye how it felt sitting in the oval office for no reason. Before Trump officially became president, he mentioned becoming it on the media decades in advance. All Kanye did was replicate a proven method.
Mr. West is not the same man he was years ago. Everything about him has significantly changed. His mother passed, he became more famous and now has a famous wife and children. Also, he doesn’t need the approval of the black community in exchange for monetary gain any longer. He smashed that. He doesn’t need to prove how fashionable he is anymore, his deal with Adidas confirmed that…but power….real power with the ability to garnish real change at that “next level”, he hasn’t achieved that and Trump is his ticket.
But that’s long-term. Short-term, we watched Kanye verbalize his resume for President Trump and any potential investors watching the media, in the hopes of doing business now. Kanye showed that he still has the ability to captivate the audience and lead our imagination through a well-crafted sales pitch. Mr. West kindly let it be known that people always make money with him (guaranteed positive investment return), laid out the stats from his business deal with Adidas, named dropped his brand and then single-handedly rebranded Trump’s slogan by removing “again”. He then detailed how they would market it via the heads of Colin Kaepernick and Trump himself.
WHAAAAT!!! *throws hands up and exits stage left*
What we watched was business. Pure, unadulterated, old school business and we all had front seats.
People have been getting upset that Kanye said the things that he said in front of Trump but the reality is, he was there. At the end of the day, this entertainer from Chicago was having lunch with the President of the United States. You try scheduling a lunch date just inside the oval office and see how that goes. This isn’t small.
Despite the play on words and statistics that Kanye used to decorate his talking points and pad his true intentions, Mr. West isn’t operating on behalf of black people. This isn’t about you. It is solely about Kanye and how he can advance himself and his legacy. Being mad at Kanye didn’t hurt the sales of his latest album or slow down his media coverage. He’s operating on a plane that surpasses attitudes, mean words and boycotts. Kanye is cushioned and doesn’t need the approval of the minority, he needs the majority and Trump can get that for him. Not you.
Kanye’s not stupid either, he made sure to mention that he was diagnosed with bi-polar disorder, just in case this doesn’t work out, he can use that as a justification to slide back into our hearts and begin selling new songs to us. Yay capitalism. But I honestly think he would win and most of the people who are upset now would change their tunes and be excited that another black man got into office.
Either way, I see you, Mr. West and all I can say is,
‘Go on boy, do ya thang.